Welcome To A New Year

Welcome to 2021! A year that we all hope will be defined by positivity, opportunity, and good health. Given that the new year has arrived with two and soon to be more FDA approved COVID-19 vaccines that are already being administered to healthcare workers, residents in assisted living, and soon all those over age 65, it is a great way to start.
Within the next several weeks and months, all of us will be offered the opportunity to be vaccinated, and as I have said previously, don’t walk but run to get yourself and your loved ones vaccinated as soon as possible. I had my first dose of the Moderna vaccine last week and will get my second at the end of January. Except for a bit of arm soreness and redness at the injection site, I had no side effects. Even once my staff and I have been vaccinated, you will see us continue to wear masks. The two currently approved vaccines are about 94-95% effective at preventing disease, but they are not 100 % effective. Until about 70% of the population has been vaccinated, allowing us to finally suppress viral spread and control the pandemic, we will continue wearing masks. Hopefully, by late spring, early summer, we can all return to our pre-pandemic lifestyle.
As we welcome the new year, our practice is thriving and I believe that the evolution of technologies in aesthetics has made that possible. There has been a trend over the past 20 years, across all surgical disciplines, to flip the paradigm I learned as a resident. “Big surgeon, big incision” was the catchphrase thrown around when I was training in general surgery. Today, nothing could be more incorrect. Minimally invasive surgery has turned that idea on its head. In aesthetics, energy devices such as Profound, CoolSculpting and laser/multiwavelength light therapies, injectable fillers which I use to perform my Injecta-Lift procedure, and office-based surgical procedures that can be done safely using only local anesthesia and oral Xanax, are all good examples of this trend.
With so much choice and so much advertising pushed to us when we are trying to research online, how are non-professional folks able to figure out what is real and what is not? Well, for those of you who have seen my physician assistant Kelly Houmand, one of our aestheticians, or me for a consultation, you can take comfort in the fact that we have done the due diligence and have selected only the best procedures and products. Having practiced aesthetic medicine and surgery for 25 years, I have seen many technologies that simply did not stand up to scrutiny. It is my responsibility to cut through the noise and help my patients figure out what the best, safest, and most cost-effective treatments are that will address their concerns. Through diligent scientific research, talking with those colleagues I trust who have used a new device, performed a new procedure or introduced a new skincare product, and trialing them before introducing them to our patients, we are able to do just that. Thanks to our partnership with Marietta Dermatology, we have the resources to offer the latest, most effective tools and techniques to you. We are fortunate that our practice is large and robust and we are proud to be leaders in the field of facial aesthetics.
We continually strive to deliver care that is safe, long-lasting, and highly customized to each individual’s needs, desires, and budget to create aesthetic enhancements that appear totally natural, with the ultimate goal of making you feel more attractive and more confident. Considering the year we just had, who couldn’t use a bit of that?
Stay safe, stay healthy!
Seth A. Yellin, MD, FACS
Founder & Director, Marietta Facial Plastic Surgery, Laser & Aesthetics Center