From the corner office
A couple of weeks ago, I had the pleasure of seeing a former patient of mine for a consultation. She reminded me that I had done her rhinoplasty when she was 25 and now, in her early 50’s, she was ready to “make some improvements.” She said she knew “just the guy to go to.” It felt as if almost no time had passed since we last saw one another and it made me feel great to see her again. This has been happening a lot lately. Patients whom I have not seen in years have returned to address some new concern. Reconnecting with former patients is like reconnecting with old friends. I am sure that one reason for these frequent reunions is that we are all getting older and who amongst us couldn’t use a bit of help to look and feel our best as the years accumulate. Could this be because I have been in practice now for nearly 3 decades! That blows my mind.
Due to the nature of my practice, I have the luxury of spending as much time as I need with my patients, so not only can I help them with their aesthetic issues, I get to catch up on their families, recent trips, and life’s tribulations. For me, getting to know my patients as people is one of the most enjoyable aspects of my profession.
Aging is not something that we “fix.” But how we choose to age can be managed. With the advent of new technologies, skincare and surgical procedures, looking older is a choice. Many of the tools and techniques that have come to define the treatment of facial aesthetics such as Botox, injectable fillers and, energy-based devices such as Profound RF are tremendously effective at making us look better and complement surgical interventions, but need to be redone either in months or several years depending on the treatment. These tools were in their infancy when I first started practicing and I never considered the impact they would have or the fact that they would afford me the opportunity to stay connected with my patients. The fact is that I have been fortunate to have so many new treatments come of age during my practice lifetime, which has enabled me to not only help my patients look younger but more beautiful or handsome. Being a lifelong learner has its benefits.
Lastly, with the departure of Laurielyn Ethridge (LL), our front office lead, maintaining continuity of care and our concierge office culture was a paramount concern. Finding the perfect replacement was vital and potentially difficult. However, I am thrilled to report that Bharti Jetwani, whom many of you know, has agreed to fill that role. Bharti had been a front office team member with our practice for more than four years but recently left to take a management position at another medical practice. I was fully supportive of her move as she needed to grow professionally and we didn’t have an appropriate opportunity to offer her. With the departure of LL, we reached out to Bharti and she graciously accepted our offer to return. We could not be more pleased as Bharti takes the reins and guides our front office staff forward. She will not only maintain our traditions but will introduce new energy and ideas to help us serve all of you even better than before.
Seth A. Yellin, MD, FACS
Founder & Director, Marietta Facial Plastic Surgery, Laser & Aesthetics Center
Fellow, American Academy of Facial Plastic & Reconstructive Surgery
Diplomate, American Board of Facial Plastic & Reconstructive Surgery
Fellow, American Academy of Otolaryngology-Head & Neck Surgery
770-425-7575
Marietta Facial Plastic Surgery, Laser & Aesthetics Center
Marietta – West Cobb
